Govardhan (Vraja)

Govardhan is a town in the Mathurā district of Uttar Pradesh, in the Braj region, beside Govardhan Hill, which Hindu tradition associates with Kṛṣṇa lifting the hill. It is linked with Vallabhācārya (1479–1531), founder of the Puṣṭimārga, whose principal shrine (Śrīnāthjī) originated at nearby Govardhan Hill.